session 2025-26

MARKERA

MarkEra brought together the magic of music and the brilliance of marketing in a truly unique way. Inspired by the iconic eras of Taylor Swift, the event gave participants a chance to explore how storytelling, branding, and fan connection can shape powerful marketing strategies.

With engaging quizzes, Swift-inspired moments, and participants dressed in their favourite era with an ethnic twist, the event created a lively and memorable atmosphere. MarkEra was a perfect blend of creativity, strategy, and Swiftie spirit, leaving everyone inspired by the art of marketing

MARKMATRIX

MarkMatrix: Competing Brands, Elevated Ideas! was an exciting marketing challenge where creativity met strategy. Participants represented their favorite brands and competed to showcase innovative ideas that could help their brand stand out in the market.

The event featured a fast-paced Rapid Fire round followed by the Elevated Pitch, where teams presented their strategies across categories. Adding to the excitement was a lively ramp walk, where participants dressed as their chosen brands. The event created an energetic and competitive atmosphere while celebrating creativity, confidence, and the power of smart marketing. 🚀✨