WHAT'S TRENDING IN MARKETING TODAY?

Marketing keeps on changing, so it’s important for brands to keep up updated with the latest trends. Right now, short videos are very popular. Apps like Instagram Reels, and YouTube Shorts are great for sharing quick, fun videos. Brands even use these videos to show products, share their BTS content or join popular challenges.

Personalization is another big trend. People want brands to understand their likes and needs. Using tools like AI, companies can send personalized emails, product suggestions, and ads that feel more relatable to everyone.

Sustainability is also important. Many customers prefer eco-friendly brands, so companies are also focusing on more green practices so that they can conserve the environment.

Influencer marketing is still popular too, especially with micro-influencers who have smaller yet loyal followers. Working with these influencers can help brands gain trust and reach out more people.

Lastly, brands are focusing on community building. They create online groups to connect more deeply with their audience. Following these trends help marketing succeed in 2024.