THE ESSENCE OF MARKETING IN TODAY'S DYNAMIC WORLD

In today's era of constant changes and upgrading, the world of business has become very fast-paced and dynamic. Marketing is crucial in today's business world. To be an active part of the business competition, every firm has to create certain marketing strategies to leave an impact on its customers and make their product and service more marketable.

In today's times, every type of firm is trying to capture the same market. To outshine and create an identity for themselves, businesses have to practice effective marketing. The main purpose of a business is the satisfaction of its customers, and marketing makes this easier.

Marketing helps businesses connect with customers and create a positive relationship. Marketing has become more important in today's dynamic world than ever before. With the advent of the internet and social networking sites, businesses have to keep up with the tech-savvy market and formulate innovative marketing strategies to reach their target audience.