top of page

EFFECTIVENESS OF HUMOR IN MARKETING

The most remarkable marketing can often be the one with the best sense of humor.


1. ESTABLISHES A MEMORABLE CONNECTION

When a brand makes someone laugh, it produces an enjoyable and lasting impression. This can result in increased brand recall.


2. HUMANIZE YOUR BRAND

Instead of making your brand seem unapproachable and intimidating, comedic content helps the audience relate to it





INCREASES SHAREABILITY

Funny stuff is extremely shareable. Well-crafted hilarious content has the potential to go viral, increasing your brand's visibility significantly.


CUTS THROUGH THE CLUTTER

In a world saturated with commercials, an amusing ad can stick out and capture attention.


PROMOTES A POSITIVE BRAND IMAGE

Customers are more inclined to like a brand that makes them happy.


By introducing humor into your strategy, you can improve your audience's brand experience. Just keep it consistent with your brand's voice to avoid any potential pitfalls.


Aug 13

1 min read

Roozal

0

0

Comments

Share Your ThoughtsBe the first to write a comment.
bottom of page