BLINKIT – MARKETING STRATEGY

Within an eye’s blink , Blinkit provides the quickest and the most convenient way of providing groceries and other accessories at our doorstep . Here is the marketing strategy used by Blinkit to increase it’s sale :

1. MARKET NEED

Busy life and busy schedules have made fast and convenient delivery the demand of the hour.

2. FILLING THE GAP

Blinkit has positioned itself as the solution of time-starved consumer by providing orders in a 10 minute span . It allows the customer to browse , order and trace the delivery within minutes.

3. REDEFINING GROCERY SHOPPING

The quick delivery window encourages spontaneous purchases, potentially increasing the basket size and the overall sales. It has reduced the need of planning, therefore the consumers make impromptu purchases and the cost of expenditure increases.

4. TARGET AUDIENCE

People with busy lifestyle have limited time for grocery shopping due to work, family commitments and other activities . It mainly targets the Gen-Z audience, the most active on social media